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1914, Tbilisi, Georgia
Inspired by the Greek physician Galen who invented “cold cream” by combining olive oil, beeswax and rose water to form a cooling treatment for the wounds of Gladiators, great grandmother Maria Nazelie modified the cream to beautify women’s faces, as that was all they were allowed to show in our culture. The Armenian Nazelie family recipe for cold cream is the basis of all Nazelie skin care.
Our Family Kitchen
This is the kitchen where Nazelie Skincare was born over 100 years ago, with our great grandmother’s recipe. The first tools included a mortar and pestle and wooden spoons to mix our creams. Nazelie Skincare was made here until 1993. Today, our family still owns the house with this (updated) kitchen.
Early 20th century
Meaning “warm creek”, the old town of Tbilisi is situated between Europe and Asia. Eastern women wanted to brighten their skin; western European women were interested in moisturizing. Nazelie Skincare was created here to address both concerns, and still does today.
Mother of Gayane, daughter of Maria Nazelie, she was kind and altruistic and passed along our Nazelie Skincare cold cream recipe. Her favorite product was Nourishing Night Cream.
Mother and Aesthetician, Gayane
1985, Tbilisi, Georgia
Gayane revived the Nazelie family recipes for use in her aesthetics practice, which she began in 1985. She modified some of the recipes, added the Peeling Mask, and created an effective skincare treatment system of Nazelie products she still uses in her practice today.
Gayane’s Aesthetics Practice
1997, Moscow, Russia
Gayane moved her aesthetics practice to Moscow in 1997 and became very well-known for her effective skin treatments. With her own porcelain, flawless skin, she was always the best advertisement for her practice.
Daughter and Dermatologist, Anna
2004, Moscow, Russia
Anna joined Gayane in the aesthetics practice with her degree in dermatology from the Russian State Medical University, cum laude. She brings medical science and modern technology to her mother’s practice, and in tandem, they offer clients a range of old world and new world treatments to deliver the most beautiful skincare results possible.
Daughter and Entrepreneur, Maria
2010, Philadelphia, USA
In 2010, Maria Nazelie joined her mother Gayane and sister Anna in the Nazelie business by opening an online store to bring the family recipes to a loyal clientele worldwide. Maria’s business acumen was developed at a global accounting and consulting firm PricewaterhouseCoopers; she now lives in Philadelphia, PA, where Nazelie Skincare is based.
Anti-aging Skincare Launch
2014, Philadelphia, USA
Pomegranates are typical in our Armenian culture. Nazelie Youth Renewal Complex contains pomegranate, packed with restorative antioxidants, which works to repair and rejuvenate skin. Youth Rejuvenator Serum with copper peptides completes the anti-aging duo with a highly moisturizing hyaluronic acid formula. Together they improve skin tone and give a bright, youthful appearance to skin.
The Nazelie global website has reached thousands of women who were searching–and now have found–authentic treatments to achieve beautiful skin. The site gives personal attention to every client by creating a customized regimen for specific skin issues. Personal, follow-up emails create a warm, responsive relationship and help women refine their skincare.